Furnish Brand Identity & Advertising Promotion
The goal of this project was to design a complete brand identity for a furniture company focused on recycling old, used furniture and turning it into something new. The project extended to creating an advertising campaign that would resonate across multiple platforms, including posters, social media, packaging, and a website.
The brand identity was crafted to reflect the idea of taking used furniture and turning into something new. The design elements embodied this concept, emphasizing sustainability, creativity, and modern aesthetics. A graphic palette was developed to align with the brand's mission, utilizing earthy tones and fresh, vibrant accents to evoke a sense of renewal and environmental consciousness.
Software Programs:
illustrator: To design and create graphic elements
InDesign: To create the final presentation
Adobe XD: To design the website
Photoshop: For mockups and photo editing