Haffen Park Signage Proposal
Haffen Park, located in the northeast Bronx, is a public park in NYC that offers various amenities, including a baseball field, basketball and handball courts, tennis courts, an outdoor pool, and playgrounds. Although the park already has signage in several areas, the existing signs feature small text, lack consistent branding, and are somewhat inconsistent.
The goal of this project was to establish a cohesive brand identity throughout the existing public park while making it appealing to children of all ages. The new design features vibrant colors, bold typefaces, and icon symbols to not only capture visitors' attention but also make the signage easier to understand. It draws inspiration from the park's environment, incorporating elements from its existing features.
Design Process
Software Programs:
Illustrations: For custom icons and graphics.
SketchUp & Twinmotion: Used for creating 3D renders of the signage.
Photoshop: For mockups, visualize how the signs would appear within the park setting.