Topicals | like Butter Fixture Display
This project combined both environmental and motion graphics to create an engaging and informative display for Topicals' skincare line, 'Like Butter.' The objective was to design a physical fixture for the brand, accompanied by a video that plays on the fixture. The fixture and video work together to effectively communicate the benefits of the product, which helps relieve dryness, itchiness, redness, and eczema
The inspiration for the fixture came directly from the packaging design of the 'Like Butter' line. Bright, playful visuals and product ingredients were highlighted in alignment with Topicals' bold and fun branding. The goal was to maintain consistency with the brand’s identity while enhancing the product’s visibility and customer engagement. The fixture was designed to be eye-catching yet informative, providing both a visual and educational experience for potential customers.
Software Programs:
SketchUp & Twinmotion: Used to create the 3D model of the fixture.
Illustrator: Employed to design the graphics, taking inspiration from the 'Like Butter' packaging.
Photoshop: For mockups to visualize how the fixture would appear in a retail setting.
After Effects: To create the video, ensuring smooth transitions and clear communication of the product's effects.
