#UGG SEASON Food Truck Brand Activation
This project involved creating a Food Truck Brand activation for UGG’s Fall 2024 campaign, "Feels Like UGG," along with their #UGGseason. The goal was to kick off the UGG season with an experience that celebrates individuality through UGG's new collection, "Reaching New Heights." Visitors could customize charm chains for their UGGs while discovering the style that suits them best. The experience also included photo opportunities and delicious treats.
For this project, I built upon UGG’s existing branding from their #feellikeugg campaign, crafting a one-of-a-kind experience to celebrate individuality.
Below I show the elements I created for this experience, which include, location, target audiences,
Brand Ambassador digital and physical experiences.
Design Process and Research
Software Programs:
SketchUp & Twinmotion: Used to create the 3D render of the food truck
Illustrator & Photoshop: Developed the graphics and mockups, ensuring brand consistency.