Van Cleef & Arpelsl Lucky Garden Experience
Van Cleef ‘Luck Garden’ brand activation was to promote the brand's iconic Alhambra collection while educating visitors about its origin. The Alhambra collection, inspired by Jacques Arpels, the founder's nephew, who gifted four-leaf clovers as symbols of good luck, served as the central narrative. The aim was to create an immersive experience that celebrated the story of the collection in a unique and meaningful way.
The activation space was designed as a greenhouse to evoke the memory of Jacques Arpels' garden, where the original four-leaf clover inspiration began. The greenhouse featured intricate gold detailing, symbolic of the signature gold trims found in the Alhambra clover necklace. The roof was designed to mimic the shape of a leaf, while the side walls replicated the doors and windows of the historic Van Cleef & Arpels building in Paris. This blend of nature and heritage tied the brand's story to its elegant and timeless aesthetic.
Visitor Experience:
Inside the greenhouse, visitors were invited to:
Explore: Walk through the space while learning about the collection's history, with the story printed on the walls.
Engage: Write down their dreams on paper and hang them on a wishing tree, reinforcing the brand’s theme of luck and positivity.
Enjoy: Live music enhanced the ambiance, and visitors could take home Van Cleef-designed coffee cups and chocolates as mementos.
Software Programs:
SketchUp & Twinmotion: Used to create the 3D render of the greenhouse and visualize the space.
Illustrator & Photoshop: Developed the graphics and mockups, ensuring brand consistency.
Premiere Pro & After Effects: For producing the final walkthrough video, capturing the full experience in motion.